So far I have been enjoying research on the collaboration of new media in marketing and advertising.
I have found interesting the importance of data mining in marketing. It is a strong tool that can help businesses aggregate information into their data base in order to target their consumers.
Another way advertisers have found to appeal to customers is through blogging.
For the class wiki I have input my findings on both data mining and blogs.
I have also begun looking into marketing and advertising through a virtual world. In this new media people can create an online live space where a virtual reality is accessed and reflects real life events.
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